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MADE IN JAPAN · 4.89/5 FROM 76 LOTION REVIEWS

Your serum may be starting one step too late.

Japanese skincare begins hydration immediately after cleansing with a fluid “lotion” — a first layer, not a moisturizer. INFLORE elevates that step with CELLAMENT®, an egg-derived cell-culture cosmetic ingredient developed in Japan.

150 mL Lotion · $45   |   Lightweight, fast-absorbing   |   Free shipping

START WITH THE LOTION — $45

30-day unconditional returns. Contains egg-derived material and hydrolysed marine collagen; not vegan.

THE STEP MOST U.S. ROUTINES SKIP

Not another serum. A different place in the routine.

Most U.S. routines jump from cleansing directly to serum. Japanese “lotion” sits in between: a water-light first layer that gives freshly cleansed skin hydration before more concentrated products.

1. Cleanse → 2. Lotion → 3. Serum → 4. Moisturizer / SPF

The conversion point is not “add more skincare.” It is put hydration in the right order.

CREATOR ROUTINE

See where Lotion fits.

Mary’s content works as the category-education proof: Lotion immediately after cleansing, before Serum.

TEXTURE & FEEL

Luxury should be felt.

Lucy’s footage supports the sensory story: lightweight application, elegant finish and easy layering.

REAL-WORLD PROOF

Used in a real routine.

Liane’s footage reinforces the post-cleanse hydration message and brings a human face to the product story.

★★★★★   VERIFIED AMAZON REVIEW

“A first-step hydrating essence right after washing my face.”

“It absorbs without leaving any tacky or greasy residue behind… My skin feels softer and looks moisturized throughout the day, and it layers smoothly under my morning sunscreen without pilling up.”

H. K. · 5-star Lotion review

WHAT THE PRODUCT HAS TO PROVE

Luxury is not a claim. It is the experience on skin.

INFLORE has to earn its place before serum: the texture must disappear quickly, the finish must stay comfortable, and the next step must layer cleanly. That is exactly what the strongest Lotion reviews repeatedly talk about.

Water-light texture
Spreads fast without the weight of a cream.

Non-greasy finish
Designed to sit comfortably under the rest of the routine.

Layering payoff
Real customers specifically mention smooth layering under sunscreen and makeup.

THE DIFFERENCE IS IN THE INGREDIENT STORY

CELLAMENT® starts with biotechnology, not a trend list.

CELLAMENT® is a proprietary egg-derived cell-culture cosmetic ingredient developed in Japan. According to INFLORE’s Japanese product materials, selected fertilized research eggs are used under controlled biosecurity and quality-management conditions.

Cells derived from three egg tissues — amnion, yolk sac and chorioallantoic membrane — are cultured. The conditioned culture medium becomes the CELLAMENT® cosmetic ingredient used in the INFLORE formula.

INFLORE pairs CELLAMENT® with seven botanical extracts in the Japanese formula. The Lotion uses CELLAMENT® at 1%; the Serum uses it at 3%.

678

proteins described in the CELLAMENT® ingredient material

217

growth factors described in the ingredient material

Important: these figures describe the CELLAMENT® ingredient material. They are not clinical-result percentages.

FROM THE ORIGINAL JAPANESE PRODUCT STORY

The science story existed before the U.S. marketing copy.

INFLORE’s Japanese materials position biotechnology as the brand’s foundation and describe CELLAMENT® as an egg-derived cell-culture supernatant cosmetic ingredient.

The same source describes 678 proteins, 217 growth factors, and the product concentrations of 1% in Lotion and 3% in Serum, together with seven botanical extracts.

This visual is from the original Japanese INFLORE brochure, giving the page a direct line back to the brand’s source material instead of generic “science” decoration.

1%

CELLAMENT® in Lotion

3%

CELLAMENT® in Serum

150 mL

Lotion · $45

30 mL

Serum · $90

START WITH LOTION IF…

Your skin needs hydration before it needs another active.

The Japanese brochure positions the Lotion for dryness, rough-feeling skin and the appearance of fine dry lines. The U.S. product is positioned for all skin types.

After cleansing: skin often feels tight, dry or less comfortable.

Texture: you want hydration without another cream-weight layer.

Routine: you want something that fits cleanly before serum, moisturizer and sunscreen.

Entry point: you want to experience INFLORE at $45 before committing to the $90 Serum.

STEP 1 · FIRST LAYER

Lotion — soften the start.

After cleansing, press approximately a quarter-size pool over face and neck until absorbed. Do not rinse. Follow with Serum.

Why it earns the first step: lightweight hydration, fast spreading, comfortable layering, CELLAMENT® 1%.

START WITH LOTION — $45

STEP 2 · CONCENTRATED LAYER

Serum — complete the ritual.

After Lotion, smooth 1–2 pumps over face and neck until absorbed. Then moisturizer; SPF during the day.

Why it follows: a more concentrated-feeling layer of hydration, CELLAMENT® 3%, made to sit after the Lotion.

EXPLORE THE SERUM — $90

REAL PROOF, NOT STOCK PROMISES

What customers actually say about the feel.

Lotion 4.89/5 · 76 reviews   |   Serum 4.92/5 · 12 reviews

★★★★★ Lotion
“It absorbs without leaving any tacky or greasy residue behind… and it layers smoothly under my morning sunscreen without pilling up.” — H. K.

★★★★★ Serum
“It feels luxurious on the skin and leaves my skin feeling silky soft… There is no tackiness or greasiness after applying.” — Trinity

START THE RITUAL

INFLORE Bio to Beauty Lotion

$45 · 150 mL / 5.07 fl oz

The lowest-friction way into INFLORE. Made in Japan, CELLAMENT® 1%, and 4.89/5 from 76 Lotion reviews.

The Lotion gives you a generous 150 mL first-step format at $45. Add the 30 mL Serum at $90 only when you want the complete two-step ritual.

✓ Free shipping
✓ 30-day unconditional returns
✓ Lightweight first-step hydration before serum

Current INFLORE coupon
Save 15% on your ritual
INFLORE-UYGK5GFB54RX
This coupon code expires in Oct 28, 5:40 PM Apply this code →

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SHOP THE LOTION — $45

BEFORE YOU BUY

The questions that should be answered before a $45 skincare purchase.

Is Japanese lotion the same as body lotion?
No. It is a fluid first step used immediately after cleansing, before serum and moisturizer.

Why not just use my serum first?
INFLORE Lotion is designed as the lightweight hydration step before Serum. The distinction is the sequence: Lotion first, Serum second.

What is CELLAMENT®?
A proprietary egg-derived cell-culture cosmetic ingredient developed in Japan. INFLORE Lotion contains 1%; Serum contains 3%.

Who should start with the Lotion?
Especially people whose skin feels dry, rough or tight after cleansing, or who want a light first layer before serum. The U.S. product is positioned for all skin types.

Is it vegan?
No. The products contain egg-derived material and hydrolysed marine collagen.

What if it is not for me?
INFLORE offers 30-day unconditional returns, and shipping is free.

Can I buy Lotion and Serum together?
Yes. The INFLORE Complete Ritual Set includes both products for $110 (regular combined price $135). When a limited-time code is active, its terms and exact expiry appear in the coupon card above. Discount combination rules apply at checkout.

JAPANESE SKINCARE STARTS BEFORE SERUM

Give your routine a better first layer.

150 mL · $45 · Made in Japan · CELLAMENT® 1% · 4.89/5 from 76 Lotion reviews.

Check the current limited-time coupon in the offer card above. Discount combinations depend on checkout eligibility.

SHOP COMPLETE RITUAL SET — $110 (SAVE $25) →

START WITH INFLORE LOTION — $45

FREE SHIPPING · 30-DAY UNCONDITIONAL RETURNS